dumb technology
[by joel]

code that speaks to google.

utilize google to set you apart.

don't rely on PPC to drive traffic.

ease of use matters more.

So, if you haven't hired a firm or one of these 'SEO' people yet, let me help deter you from losing your money. What they will do first is charge you an onboarding fee. They will use a portion of that money to outsource the work to a spam coder from india, most likely. Google's algorithm will notice the trends in the way they are deploying your project and deem it as spam. Your website will immediately rank downwards instead of updwards. You will be frustrated because the person you hired will stop answering your calls. You will lose interest and money. The end.

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